Hi, I’m Fabiola Berriozábal, founder of Purple Raven Marketing — a digital storytelling studio for brands that want to be seen and remembered.

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I spent more than a decade in the newsroom, helping people make sense of the world — telling stories that informed, inspired, and sparked connection. Back when social media was new, an experiment, I saw the way it could bring people together and change what we pay attention. 

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Today, I help brands use that same storytelling power with intention.

Because at the heart of every strong brand is a clear message: a story rooted in truth, told with purpose, and shared with the right people.

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Why Purple Raven?

Ravens are symbols of insight and transformation. Purple is for creativity and wisdom. Together, they’re our promise: meaningful stories, smart strategy.

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At Purple Raven Marketing, that’s what we do.

We blend editorial expertise with smart digital strategy to help you grow your visibility, your community, and your impact.

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Our approach:

✔ Story first — We uncover what makes your brand human and unique
✔ Strategy always — We connect your voice to your business goals
✔ Real relationships — We help you build trust, not just followers

 

I work with purpose-driven organizations, nonprofits, and founders who believe in what they do — and want their marketing to reflect that passion.

 

If you’re ready to bring your story to life, I’d love to collaborate.

Let’s craft something unforgettable together.

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