NBCUniversal | Telemundo 20 | San Diego, CA

Directed digital content strategy and editorial operations for TELEMUNDO20.COM, driving measurable growth in audience engagement across web and social platforms.
Key Projects:

"Fentanilo: La Píldora de la Muerte" – Executive produced this award-worthy cross-platform investigation in collaboration with NBC7's "Poison Pill," exposing fentanyl's devastating impact on border communities through compelling multimedia storytelling.
Pandemic Information Hub – Authored and edited 72+ COVID-related articles that established Telemundo20.com as the go-to trusted resource for Spanish-speaking audiences navigating the health crisis.
Bilingual Border Coverage – Produced enterprise reporting on immigration, cross-border relations, and local elections, serving diverse audiences across the U.S.-Mexico border with culturally relevant journalism.
Digital Newsroom Transformation – Led the station's WordPress migration and created comprehensive training programs on SEO, analytics, and digital-first storytelling, modernizing workflows and expanding editorial reach.

Tools & Platforms: SEO, Google & Adobe Analytics, WordPress, Canva, Adobe Premiere, Photoshop, Chartbeat, Dalet, iNews, Edius, Taboola, CrowdTangle